Captain Machell, from the Racing Colors of the World series (N22a) for Allen & Ginter Cigarettes 1888

This color lithograph of Captain Machell, from the Racing Colors of the World series, was made by Allen & Ginter for their cigarette brand. Tobacco companies, such as Allen & Ginter, produced these cards in the United States during the late 19th century. The cards featured diverse subjects, from sports figures to actors, reflecting the interests of the burgeoning middle class. In this image, the attire of the Captain, including his riding crop, functions as a visual signifier of his social status. The branding of Allen & Ginter's cigarettes on the card demonstrates how commercial enterprises used art for marketing and promotional purposes. The mass production and distribution of these cards democratized image consumption. The cards also shaped popular culture by disseminating images of prominent figures and trends. Historians can use archival sources, such as company records and advertising materials, to understand the production, distribution, and reception of these cards. Studying these cards allows for insights into the complex relationship between art, commerce, and society.