Bouillon Kub 1911

Leonetto Cappiello's 1911 poster "Bouillon Kub" is a prime example of Art Deco design. The bold, graphic lettering and the dynamic composition of the chef, holding a giant "K," contribute to the poster's eye-catching appeal. The vibrant color palette, featuring yellow and red against a black background, is characteristic of the era's aesthetic. The poster's main objective is to advertise "Kub" bouillon cubes, showcasing the product's popularity through the chef's enthusiastic expression and the falling cubes surrounding him. Cappiello's innovative approach to advertising art made him a leading figure in the world of commercial art.