Cigarettes JOB 1912

"Cigarettes JOB" is a 1912 advertisement poster by the Italian artist Leonetto Cappiello. The poster features a stylized image of a man in a white robe and turban, reclining on a red couch with a cigarette in hand, exhaling a plume of smoke. Known for his bold, graphic style, Cappiello utilizes vibrant colors and simplified forms, creating a striking image that captures the eye and promotes the product. This poster is an excellent example of Art Deco aesthetics, characterized by geometric shapes, vibrant colors, and a streamlined design. The use of bold typefaces and minimalist imagery aligns with the era's focus on modernity and industrial design.