Très Parisien. La Mode, Le Chic, L’Elégance 1922
anonymous
quirky illustration
blue ink drawing
childish illustration
cartoon like
cartoon based
caricature
flat colour
watercolour illustration
cartoon style
cartoon carciture
"Très Parisien. La Mode, Le Chic, L’Elégance" is a fashion illustration from 1922 by an anonymous artist, currently housed at the Rijksmuseum. The illustration depicts a stylish woman in a black and red outfit, with white fur accents. This piece is a striking example of Art Deco fashion illustration, showcasing the era's love for geometric patterns and bold colors. The illustration's emphasis on slim, elongated lines captures the movement and dynamism of the Roaring Twenties, a time of significant change and excitement.
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Très Parisien promoted itself as chic and elegant. Between 1920 and 1936 it presented creations by such couturiers as Chéruit, Premet, Philip et Gaston, and Lanvin. The young, svelte models are all ultra-modern, shown talking on the phone, smoking and playing tennis. The illustrations also show that over the course of the 1920s, skirt lengths had risen to just below the knee, before dropping back down to calf length in the 1930s. The small plates were printed on transparent paper using a stencilling technique known as en pochoir and then hand coloured; many of them are unsigned. The signature ‘Joujou’ belonged to Germaine Paule Joumard, who was the director of Très Parisien, as well as one of the magazine’s illustrators.
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