Verklaring van de penning Viertes Gebott van de firma Loos te Berlijn c. 1775 - 1825

This promotional text by Daniel Friedrich Loos, produced in Berlin, presents the coin design for the firm Loos. The paper, faded and creased, conveys a sense of history, yet its layout is meticulously structured. Observe how the text is divided into distinct blocks, each with a specific purpose. The title, prominently displayed, immediately identifies the subject: a commemorative coin. The body of the text provides a detailed description of the coin's imagery, referencing Moses, the Ten Commandments, and symbolic elements like a cornucopia filled with fruits and coins. This structured layout serves to legitimize the coin's value. The semiotic system in the text draws upon cultural codes to communicate its message. The mention of Moses and the Ten Commandments, combined with the imagery of abundance, reinforces the moral and material rewards associated with adhering to religious principles. This careful construction invites us to consider how the text itself functions as a persuasive tool.