Aankondiging van de uitgave van de prent met de inhuldiging van prins Willem V tot Ridder in de Orde van de Kousenband, 1752 1757

This broadside was printed in 1752 by Daniel Joannes Langeweg in Gravenhage, announcing a print of Prince William V's investiture as Knight of the Garter. It's a commercial piece, an advertisement really, made using the established technology of letterpress printing – a technique that, by the mid-18th century, was crucial to the growth of capitalism and the dissemination of information. Notice the careful arrangement of the type, designed to catch the eye and convey information efficiently. But it’s not just about the words; the varying sizes and weights of the font, along with the decorative elements, create a visual hierarchy. The announcement speaks directly to potential customers, emphasizing the artistry of the image and offering different framing options, complete with prices. It's a fascinating example of how art and commerce were intertwined. Langeweg clearly understood his market, appealing to both patriotic sentiment and a desire for refined goods. In doing so, he played his part in the expanding world of print culture.