Berc 1968

Victor Vasarely, the maker of this painting called Berc, explores the human perception of space and form through the strategic use of color and geometric arrangement. At first glance, the converging lines evoke an arrow, a symbol laden with meaning across cultures, from ancient military emblems to spiritual quests. Note the resemblance to alchemical symbols of transformation, or mandalas used for meditative focus, all resonating with the viewer on a primal level. The arrow's directionality can be traced back to Paleolithic cave paintings, where it signified both hunt and hazard. Today, this basic geometric form appears in modern branding as a metaphor for progress and speed, revealing our collective subconscious association with forward motion. The vibrant colors induce a physiological response, each hue triggering emotional and psychological reactions passed down through generations, a potent combination, engaging the viewer on a deep, visceral level.