St. Stephen, Hungary, from the World's Decorations series (N30) for Allen & Ginter Cigarettes 1890

This image of St. Stephen, Hungary, is from a series of collectible cards printed by Allen & Ginter, a 19th-century tobacco company. These cards, made of paper, were included in cigarette packs as a marketing tactic. The chromolithography process used to print the card allowed for vibrant colors and intricate details, showcasing the decoration's design. The texture of the paper adds a tactile dimension, while the small scale invites close examination. The card series reflects a broader trend of using mass-produced collectibles to promote consumer goods. The act of collecting these cards became a popular pastime, fueled by industrial production and consumer culture. The card of St. Stephen reflects the intersection of commerce, culture, and craftsmanship. It reminds us to consider the social and economic forces that shape our aesthetic experiences, challenging traditional distinctions between art and everyday life.