Jewelry store window display--Los Angeles c. 1955 - 1956

Robert Frank made this gelatin silver print of a jewelry store window display in Los Angeles. The photograph captures a cultural moment, reflecting post-war American consumerism and its impact on society. Frank was interested in the social landscape of America. This image uses visual codes to signify wealth and status. The elaborate display of jewelry is contrasted against the blurred reflections of people outside, perhaps hinting at the divide between aspiration and access. The image’s cultural references and historical associations place it firmly within mid-20th century America, a period of economic boom and growing social inequality. Research into urban development, economic policy and the history of consumer culture would help us to better understand the social commentary embedded in this photograph. The meaning of this artwork is contingent on its social and institutional context.