Edward James "Big Ed" Delahanty, 2nd Base, Philadelphia, from the Old Judge series (N172) for Old Judge Cigarettes 1887 - 1890

This is a photograph of Ed Delahanty, a baseball player for Philadelphia, printed on a small card by Goodwin & Company as part of the "Old Judge" series, designed to be included in cigarette packs. These cards emerged during a time when baseball was rapidly gaining popularity, reflecting a growing sense of national identity and leisure culture. The image captures Delahanty in his uniform, ready to throw a ball; a pose intended to convey strength and athleticism. These cards were a means for companies to capitalize on the widespread appeal of sports and celebrity culture, but they also represent an early form of marketing that shaped perceptions and idealized figures. They were a way to build a cultural narrative around an athlete, intertwining his persona with the product being sold. Consider the implications of linking athleticism with products like cigarettes, and how this may have shaped the image of masculinity and health at the time.