New Designs for Ornamenting and Embellishing Coaches and Carriages c. 1680 - 1701

This engraving, titled "New Designs for Ornamenting and Embellishing Coaches and Carriages," comes to us from an anonymous artist, offering insight into the aesthetic values of its time. The print presents a design scheme, showcasing ornate decorations intended for the coaches and carriages of the wealthy. The artwork operates within a complex matrix of class and power. Carriages, as status symbols, were exclusively the domain of the aristocracy and the burgeoning merchant class. The elaborate ornamentation, featuring classical figures and intricate detailing, served to visually reinforce the social hierarchy and the cultural capital of those who could afford such luxury. The title is in French and the description is in Dutch, suggesting that this print was made for circulation throughout Europe, connecting to patterns of trade and cultural exchange. It invites us to reflect on how aesthetic choices reflect social values and power dynamics. The emphasis on ornamentation speaks volumes about the cultural priorities of the era, while the anonymity of the artist raises questions about artistic labor.