Dahlia (Dahlia Coccinea), from the Flowers series for Old Judge Cigarettes 1890

This small chromolithograph of a Dahlia was made in the United States, most likely in the late 19th century, by Goodwin & Company as part of a series of flowers for Old Judge Cigarettes. These cards were included in cigarette packs as collectibles, a marketing tactic that reflected the rise of consumer culture and mass advertising. The image itself creates meaning through visual codes linked to Victorian-era flower symbolism. The dahlia, with its layered petals and vibrant colors, could represent dignity, elegance, and commitment. In this historical context, such cards were more than just advertisements; they were cultural artifacts that reflected social values, gender roles, and the aesthetic preferences of the time. By researching the history of advertising, consumer culture, and the symbolism of flowers in the Victorian era, we can better understand the social and institutional context of this small but fascinating work of art. Art is always contingent on the social conditions of its time.