High Lands, from the Jokes series (N87) for Duke brand cigarettes 1890

"High Lands" is a humorous, color lithograph from the "Jokes" series of trade cards, created by W. Duke, Sons & Co. in 1890 to promote their Duke brand cigarettes. This whimsical illustration depicts a man with a magnifying glass searching for a hidden treasure in a field, highlighting the brand's playful advertising strategy. The image showcases the typical visual style of 19th-century trade cards, using vibrant colors and engaging scenarios to attract the attention of potential customers. The card's small size and intricate details exemplify the artistry and craftsmanship of the era.