Ontwerp voor een reclame voor de Eerste Nederlandsche Pensioen & Levensverzekeringmaatschappij 1874 - 1945

Carel Adolph Lion Cachet created this design for an advertisement with graphite on paper. The composition shows three figures arranged vertically, with an angelic figure dominating the central space. Her outstretched hands and wings create a protective space for the man and mother-with-child below. The linear quality of the design—visible in the fine outlines and lack of shading—gives the work a graphic, illustrative feel. The figures are stylized, their forms simplified to convey essential characteristics rather than realistic detail. The image is structured around a visual hierarchy, with the winged figure positioned at the top. This design uses classical allegories to communicate modern financial concepts. The angelic figure symbolizes security, while the man and woman likely represent labor and family, thus framing insurance as a virtue. It’s a fascinating interplay between traditional artistic language and emergent commercial culture, reflecting a society in transition.