Très Parisien. La Mode, Le Chic, L’Elégance 1925
gpjoumard
childish illustration
cartoon like
pastel soft colours
retro 'vintage design
feminine colour palette
flat colour
historical fashion
watercolour illustration
cartoon style
cartoon carciture
dress
"Très Parisien. La Mode, Le Chic, L’Elégance" is a fashion illustration by G-P. Joumard, created in 1925. The artwork features two women in the latest Parisian fashion. One woman wears a plaid dress and the other wears a teal dress with fringe. The illustration showcases the elegance and sophistication of 1920s fashion. The piece captures the Art Deco style of the time and the rise of fashion illustrations as a form of artistic expression. This artwork is currently housed in the Rijksmuseum.
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Très Parisien promoted itself as chic and elegant. Between 1920 and 1936 it presented creations by such couturiers as Chéruit, Premet, Philip et Gaston, and Lanvin. The young, svelte models are all ultra-modern, shown talking on the phone, smoking and playing tennis. The illustrations also show that over the course of the 1920s, skirt lengths had risen to just below the knee, before dropping back down to calf length in the 1930s. The small plates were printed on transparent paper using a stencilling technique known as en pochoir and then hand coloured; many of them are unsigned. The signature ‘Joujou’ belonged to Germaine Paule Joumard, who was the director of Très Parisien, as well as one of the magazine’s illustrators.
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