Emperor Norfolk, from The World's Racers series (N32) for Allen & Ginter Cigarettes 1888

This chromolithograph, created by Allen & Ginter in 1888, is part of the “World's Racers” series of cigarette cards. This card depicts “Emperor of Norfolk,” a racehorse, in full gallop with a jockey in a red cap. The card was printed as a promotional item by Allen & Ginter, a cigarette manufacturer based in Richmond, Virginia, and is now housed at the Metropolitan Museum of Art. The card exemplifies the popular collecting trend of the late 19th century, with its bright colors, detailed illustration, and attention to detail. It also provides a glimpse into the world of horse racing in the late 1800s. The card serves as a visual record of both the sport and the advertising practices of the period, offering valuable insights into the social and cultural landscape of the time.