La Route Bleue 1929

Cassandre made this poster, La Route Bleue, using a printing process that allowed for bold colors and sharp lines. It’s like he’s not just making an image, but crafting a whole mood. Check out how he uses flat planes of color to build depth, kind of like stage design. It feels very modern, this reduction to essentials. Then look at that blue – the road itself, but also in those sneaky shadows. It's not just a color; it’s a feeling. It's the promise of a fancy trip. It reminds me how Josef Albers played with color to create space and sensation, pushing what paint can do. It's not just about where you’re going, it's about how you get there, right? With Cassandre, it’s always about the how. He’s in conversation with all those folks who are asking: what can pictures DO?