Governor Green, New Jersey, from "Governors, Arms, Etc." series (N133-2), issued by Duke Sons & Co. 1885 - 1892

This printed card, a promotional item by Duke Sons & Co., presents Governor Green of New Jersey amidst symbols of the state's identity and commercial prowess. The State Coat of Arms is flanked by classical figures reminiscent of ancient caryatids, who act as guardians of the heraldic shield. Note the shield’s three plows, symbols of agriculture, which, like the Roman fasces, also evoke the power of collective labor. Such symbols of governance can be traced back through millennia; think of the scepters of pharaohs or the staffs of biblical patriarchs. The motif of figures flanking a crest, like the figures flanking the Tree of Life, are emblems of authority and protection, meant to inspire confidence and respect. Consider how the notion of 'State,' once embedded in monarchy and religion, has here been secularized and commodified, printed on a card advertising cigarettes. The brand assures us that they are the 'best', and boast of selling 'Two Millions Per Day'. This is not just about selling tobacco; it's an assertion of dominion, subtly echoing the very same themes of 'liberty and prosperity' emblazoned on the state's coat of arms. We witness the cyclical progression of symbols, adapted for commercial conquest.