Visitekaartje aan Philip Zilcken 1856 - 1932

This is a calling card made by Cecilia de Madrazo, sometime in the late nineteenth century. These cards became popular as a way for members of the upper classes to announce their presence at a residence. It was considered impolite to visit without prior notice, and calling cards served as a subtle form of introduction and social navigation. Note the elegant script and the inclusion of "Vda. de Fortuny," indicating that she was the widow of the famous painter Marià Fortuny. This detail was crucial, signaling her social standing and connection to the art world. In a society governed by strict social protocols, such cards played a significant role in maintaining and reinforcing class distinctions. To understand the full significance of this calling card, we'd need to delve into the social customs and etiquette manuals of the time. Such research illuminates how even seemingly mundane objects reflect broader cultural norms and power structures.