A Short History of General Winfield Scott, from the Histories of Generals series of booklets (N78) for Duke brand cigarettes 1888

This small booklet of General Winfield Scott by W. Duke, Sons & Co. displays the General in his military uniform, an emblem of authority and command. The uniform, adorned with gold epaulettes and buttons, speaks to his high rank. This image echoes the visual language of power seen throughout history. The structured clothing and stern gaze remind one of Roman emperors depicted in their togas, signaling leadership and control. Even in the Renaissance, the display of wealth and status through clothing was critical to conveying power. Yet, the epaulettes, initially symbols of honor and military status, have seen a slow decline. Though they persist in certain formal attires, their significance has faded in modern uniforms. The image’s impact on the subconscious is undeniable. It evokes a sense of respect and reverence for authority, deeply rooted in our collective memory of leaders and commanders throughout history. The motifs of power and authority endure and are continuously reinvented.