Dimensions: Sheet: 2 3/4 × 1 1/2 in. (7 × 3.8 cm)
Copyright: Public Domain
This card, created by the Kinney Brothers Tobacco Company, features a Halberdier of the Palace in Spain. Observe how the image is emblazoned with symbols of authority and national identity, the most prominent of which is his uniform. Notice, in particular, the star on his shoulder. The star motif, a beacon in the darkness, recurs throughout history, from ancient Sumerian seals to the flags of modern nations. It has long symbolized guidance and aspiration, a longing for something beyond our immediate reach. Consider the psychological impact of such a symbol, how it taps into our collective yearning for purpose and direction. Over time, its meaning has been shaped by cultural forces, evolving from a divine emblem to a secular symbol of national pride and identity. The star in this card evokes a sense of loyalty and patriotism, harnessing the psychological power of a timeless symbol to promote a fleeting product: Sweet Caporal Cigarettes. This interweaving of commerce and deeply rooted symbols reveals how even the most mundane objects can carry profound cultural weight.
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