-Ericofon- rotary-dial telephones c. 1960
hugoblomberg
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This cream-colored rotary-dial telephone, titled "-Ericofon-" by Hugo Blomberg, exemplifies the innovative designs of mid-century modernism. Blomberg, a Swedish designer, created this iconic object around 1960, showcasing a sleek, minimalist aesthetic that was characteristic of the era. The Ericofon's compact design, with its curved handset and integrated base, challenged traditional phone forms, becoming a symbol of modern technology and communication. Today, the Ericofon remains a cherished design object, found in museum collections and celebrated for its timeless appeal.
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In the early 1930s the Swedish company Ericsson switched from using sheet metal to form the base and handset of the traditional desk telephone to Bakelite, an early form of plastic. Twenty years later, with the availability of new, easily molded plastics, Ericsson’s designers transformed the phone’s appearance, essentially turning the handset by 90 degrees and incorporating the dial in its base. This practical, one-piece model was introduced to North America in 1960 where it was advertised as “the telephone that reflects your good taste.” The sculpted form, nicknamed “the cobra,” was available in 18 colors to complement every interior.
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