Titelhoofd 'Advertentien' met een op een bazuin blazende engel 1836 - 1912

This 'Titelhoofd 'Advertentien' met een op een bazuin blazende engel' was made by Isaac Weissenbruch, using etching and paper. With delicate lines etched into the metal plate, the image captures an angel energetically blowing a trumpet, unfurling a banner with the word ‘Advertentien’ - advertisements- across it. This print was likely made to head a column of advertising, or perhaps function as a business card. The etching process itself is fascinating; it is a labor-intensive process, contrasting with the rise of mass advertising at the time. The skill required to render such fine details speaks to the artistic traditions that preceded the advent of advertising as a widespread phenomenon. This etching challenges the rigid hierarchy between fine art and commercial design, and reminds us of the human touch embedded within our everyday encounters with advertising.