Things Go Better With…, Coca Cola advertisement 

Greg Hildebrandt created this Coca-Cola advertisement, titled "Things Go Better With..." The vibrant red hues immediately capture the eye, setting a tone that's both energetic and seductive. This color dominates the scene—the car's interior, the woman's dress, and of course, the Coca-Cola cup. Hildebrandt uses light and shadow to sculpt form, adding depth and sensuality to the figures and objects. The composition is ingeniously structured. The artist uses the female form and the product to convey desire. This juxtaposition of the woman and the Coca-Cola cup plays on cultural codes of consumerism and desire. It challenges viewers to decode the underlying messages about what makes life "better" in a capitalist society. Note how the artist uses the Coca-Cola cup to blur the lines between consumerism, desire, and pleasure. This advertisement, in its composition and color, is more than just marketing; it's a complex interplay of societal values and visual communication.