Richmond, from The World's Racers series (N32) for Allen & Ginter Cigarettes 1888

This small chromolithograph of the racehorse Richmond, comes from a series of cigarette cards made by Allen & Ginter. These cards, printed on paper using multiple lithographic stones, were collected by the public in the late 19th century, and served as miniature artworks. The process of chromolithography allowed for the production of colorful images on a mass scale, with a division of labor. The final image on the card reflects the coordination of skilled artists, printers, and laborers who were essential to the manufacturing process, reflecting the demands of a burgeoning consumer culture. The choice of paper as a support also has significance. The fleeting nature of the images printed on paper reflects wider social issues around the packaging of products, which are quickly consumed and then discarded. We shouldn't overlook the social and economic factors that underpin the production of this object. By focusing on the materials, the making process, and the social context, we can appreciate the multiple layers of meaning held within this seemingly simple image.