Snowy Owl, from the Birds of America series (N37) for Allen & Ginter Cigarettes by Allen & Ginter

Snowy Owl, from the Birds of America series (N37) for Allen & Ginter Cigarettes 1888

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print

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print

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art nouveau

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watercolour illustration

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watercolor

Dimensions Sheet: 2 7/8 x 3 1/4 in. (7.3 x 8.3 cm)

Curator: At first glance, I am struck by the overall delicacy and softness. The color palette is subdued, the lines gentle. Editor: We are looking at a lithograph titled "Snowy Owl," one from the "Birds of America" series produced in 1888 by Allen & Ginter as promotional trading cards for their cigarettes. The Met houses this particular example. What interests me, beyond its aesthetic qualities, is how it participates in the late 19th century vogue for Japonisme. Curator: Ah, yes, I can certainly see the influence. The asymmetrical composition, the flattened perspective, and even the stylized depiction of nature… all reminiscent of Ukiyo-e prints. It also falls nicely into Art Nouveau with those borders and curves, which, as you mentioned, make it feel quite decorative. It is striking how this trading card synthesizes elements from both movements. Editor: It served a purpose, bridging high art and popular culture. Cigarette cards were hugely popular and were distributed widely. This wasn't just about selling tobacco; it was about disseminating a specific image of America to consumers, tying exotic imagery to a rapidly industrializing nation. The owl, a symbol of wisdom and observation, takes on new meaning within that commercial context. Curator: It’s fascinating to consider how Allen & Ginter leveraged these imported artistic sensibilities to promote a specific cultural vision. The choice of a Snowy Owl feels very deliberate. The exotic bird serves as a symbol for consumerist desires and demonstrates America's reach far beyond its continent, offering something rare. Editor: And, it is quite literally a piece of ephemera elevated. To see it displayed within the museum space is to consider the journey it has taken, its meaning transformed. The formal elements remain—line, color, composition, symmetry. Yet our perception has expanded. Curator: Indeed, this is more than a pretty bird on a card. It's a portal into the complex social, cultural, and economic landscapes of its time.

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