Très Parisien, 1925, No. 9, Pl. 17:- LAURIER ROSE 1925

This little pochoir print, Très Parisien, 1925, jumps off the page with its colors: salmon pink, cream, black, blue. I can imagine G-P. Joumard working with stencils to build up these flat, bright areas one by one. You know, making art in the 20s must have been so exciting – just look at those angular zigzag shapes on the coat! I bet Joumard was really looking at Cubism and applying those ideas to fashion illustration. The colors are simple, but the combinations are zingy. Joumard is part of a community of artists exploring new ways of seeing and representing the world. This piece feels like it’s in dialogue with other graphic artists and fashion designers of the time, like Erté or Sonia Delaunay. It’s like they’re all riffing off each other, trying out different moves, and pushing the boundaries of style. It's a kind of conversation, and we get to listen in.