Peter J. Irving, from the Sea Captains series (N127) issued by Duke Sons & Co. to promote Honest Long Cut Tobacco 1887

This promotional card for Honest Long Cut Tobacco, produced by W. Duke, Sons & Co., features Peter J. Irving against a backdrop dominated by the White Star Line flag. The star, a potent symbol, speaks of guidance, hope, and aspiration. Consider its echoes through history, from the Star of Bethlehem to the stars adorning military standards. This symbol isn't merely decorative; it taps into our collective memory, evoking a deep-seated yearning for direction and achievement. Here, the White Star Line flag not only represents a maritime company but also suggests a journey, a quest for new horizons. The five-pointed star has been passed down through history, shifting in meaning, and now, it's here in this tobacco promotion, subtly linking the idea of adventure and aspiration with the product. It triggers subconscious associations with exploration and the unknown, reflecting the aspirations of its target audience. This interplay of commercial and symbolic interests highlights how powerful a seemingly simple emblem can be.