Fair Day, Wales, from the Holidays series (N80) for Duke brand cigarettes 1890

"Fair Day, Wales" is a chromolithograph card that was part of the Holidays series (N80) made for Duke brand cigarettes. While seemingly quaint, this image exists within a complex history of cultural representation and commercial interests. Produced by W. Duke, Sons & Co., it depicts a romanticized vision of Welsh rural life. The figures, adorned in what are meant to be traditional Welsh costumes, evoke a sense of nostalgia for an imagined past. However, these images often gloss over the social and economic realities of the time. The card served as a collectible item included with cigarette purchases, revealing how cultural imagery was used to promote consumerism. As you consider this card, think about how such representations shaped perceptions of Wales and its people. Consider also how these nostalgic depictions might serve to obscure the complexities of identity and tradition. The emotional pull of such imagery lies in its ability to evoke a sense of belonging, even when that belonging is constructed through the lens of commercial interests.