Dana Point #2 1970
lewisbaltz
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type repetition
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aged paper
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cold feature colours
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reduced colour palette
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script typography
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hand drawn type
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bright letter
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recolouration
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fading type
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script
"Dana Point #2" is a black and white photograph by Lewis Baltz, taken in 1970. The image features a simple, unadorned concrete wall with a single, white sign reading "POINT REALTY" attached to it. Baltz was known for his documentation of the changing American landscape, and this piece, part of his "New Industrial Parks" series, exemplifies his interest in the architecture and signage of industrial and suburban spaces. The photograph's starkness and focus on ordinary elements speak to Baltz's minimalist aesthetic and his exploration of the human impact on the environment.
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