Private, Artillery (Horse), French Army, 1886, from the Military Series (N224) issued by Kinney Tobacco Company to promote Sweet Caporal Cigarettes 1888

This chromolithograph was produced in 1886 by the Kinney Brothers Tobacco Company as a promotional insert for Sweet Caporal Cigarettes. As part of a series dedicated to the military, it depicts a “Private Artillery (Horse)” from the French Army. Consider the late 19th century context of this image, a time of intense nationalism and colonialism. These cards served not only to advertise cigarettes but also to disseminate images of military power and idealized masculinity. What does it mean to collect and display such images? The male figure is presented in a way that emphasizes his discipline, strength, and allegiance to the state. The bright colors and detailed uniform evoke a sense of pride and order. The figure’s salute might be seen as a gesture of respect, but it also reinforces a social hierarchy and military structure. These cards reflect the period’s fascination with militarism, but also prompt us to question its impact on society and the individuals who served. How do such images contribute to our understanding of identity, duty, and nationhood?