Portret van de Friese arts Adolph Occo 1690

This print of Adolph Occo, a Frisian physician, was made by Dominicus Custos around 1603. It shows us how powerful families in the Netherlands used art to communicate important ideas about themselves. Occo’s likeness is framed within an oval, surrounded by text declaring his name, profession, and age. The Latin text below elevates him further, praising his virtue and intellect. Custos likely produced this print as a commission, intended for distribution amongst Occo’s circle. The choice of printmaking, rather than painting, suggests a desire to circulate his image widely. In the late 16th century, printed portraits became increasingly popular amongst the rising merchant class as a way to assert their status and legacy. By studying such images, alongside archival sources like letters and family records, we can better understand the social ambitions of individuals like Occo and the role of art in shaping their public image.