Gothia, from the Dancing Girls of the World series (N185) issued by Wm. S. Kimball & Co. 1889

This chromolithograph of “Gothia” comes from a series called “Dancing Girls of the World,” made by the Wm. S. Kimball & Co., an American tobacco company in the late 19th century. Kimball used these cards as a marketing tool, and the image reflects America's growing interest in global cultures during this period. By associating their product with exoticism, they hoped to enhance its appeal. But the image simplifies and stereotypes Swedish culture. The woman is dressed in a generalized ‘traditional’ costume that glosses over the nuances of regional dress. The inclusion of ships on the horizon references Sweden's maritime history and perhaps subtly alludes to trade and exploration. Understanding images like “Gothia” requires us to look beyond face value. By consulting historical archives, advertisements, and accounts of the period, we can unpack the complex interplay of commerce, representation, and cultural perception that went into its making.