Purcell, Captain, Baltimore Orioles, from the Old Judge series (N172) for Old Judge Cigarettes 1888

This is a photographic print of Captain Purcell of the Baltimore Orioles, made in the United States in 1888. It comes from the “Old Judge” series of baseball cards distributed by Goodwin & Company with their cigarettes. Consider the cultural context: baseball was rapidly growing in popularity, and was becoming a professional sport in the US. Tobacco companies were among the first to recognize the marketing potential of associating their products with sports figures. These small cards became collectible items that boosted brand awareness and loyalty. The image of Purcell in action creates meaning through its portrayal of athleticism and leadership. The institutional history here is also relevant: baseball cards like these played a crucial role in shaping the early culture around the sport. To better understand this artwork, historians might explore newspaper archives, business records, and fan memorabilia. Through this research we can better appreciate the meanings attached to art in its time.