Ludwig X, 1495-1545, Duke of Bavaria 1514 [obverse] 1535

This is a silver medal, made around 1530 by Matthes Gebel, depicting Ludwig X, Duke of Bavaria. Medals like this one played a crucial role in shaping the public image of rulers during the Renaissance. Looking closely, we can see how the image creates meaning through visual codes that would have been well understood at the time. The profile view, the elaborate clothing, and the inscription around the edge all contribute to an impression of power and authority. Bavaria in the 16th century was a complex mix of traditional feudal structures and new ideas from the Renaissance and Reformation. Ludwig, as Duke, had to navigate these competing forces. The medal could be seen as a piece of propaganda, designed to reinforce his legitimacy and project an image of strength. To fully understand it, we need to delve into the history of Bavaria, the politics of the time, and the role of art in shaping public opinion. Historical documents, letters, and other artworks can all help us to understand the social and institutional context of this medal.