Play Refreshed, Coca Cola advertisement sketch c. 1948

This pencil sketch by Gil Elvgren is a preliminary study for a Coca-Cola advertisement. Elvgren was a celebrated American illustrator known for his pin-up style artwork, often featuring attractive women in whimsical settings. The sketch depicts a young woman on a carousel horse, reaching for a bottle of Coca-Cola, highlighting the brand's association with fun and enjoyment. Elvgren's use of line and shading captures the dynamic movement of the scene, making it a vibrant example of his signature style. This artwork is a valuable glimpse into the creative process behind a popular commercial illustration.