Edwin Bibby, Wrestler, from World's Champions, Series 2 (N29) for Allen & Ginter Cigarettes 1888

This chromolithograph of Edwin Bibby, a ‘catch as catch can’ wrestler, was produced by Allen & Ginter in the United States as part of a series of collectible cards included in cigarette packs. These cards, popular in the late 19th century, provide a fascinating glimpse into the social and cultural values of the time. The image presents Bibby as a strong, athletic figure, embodying ideals of masculinity and physical prowess that were highly valued. The ‘catch as catch can’ style of wrestling itself, a brutal, anything-goes form of the sport, reflects the rugged individualism often associated with American culture during this period. The commercial context of the card is also significant. Tobacco companies like Allen & Ginter used these cards to promote their products and cultivate brand loyalty. This tells us much about the institutional history of collecting and advertising, and the way images were used to shape consumer culture. Understanding art like this requires us to consider its historical and cultural context, using resources such as period newspapers, advertisements, and social histories.