Handelsetiket van John Brunick & company c. 1681 - 1740

This is an undated trade label made with engraving for John Brunick & Company. The design immediately strikes you with its formal symmetry and structured layout. Notice how the central emblem, a shield flanked by floral motifs, is neatly circumscribed by the company name in a perfect circle. This circularity creates a sense of enclosure and completion, suggestive of the company's stability and reliability. The typography, etched with precision, is arranged to follow the circle's curve, enhancing the emblem's centrality. Above and below, banners add layers and depth to the composition. Each element—the shield, flowers, and text—is meticulously detailed, underscoring the values of craftsmanship and attention to detail. The composition follows a deliberate order, reflective of the Enlightenment's emphasis on reason and structure. Ultimately, the label is more than a mere commercial tool, it is a cultural artifact that communicates the values of its time through its design.