Très Parisien, 1925 No. 6, Pl. 5: Création Lucien LELONG. - CHEZ SOI. 1925

This pochoir print by G-P. Joumard showcases a design by Lucien Lelong, dating to 1925. The print relies on the pochoir technique, a labor-intensive process of hand-coloring through stencils, which was popular for high-end fashion illustration at the time. Look closely, and you’ll notice the subtle variations in color and texture achieved through this method. The dress itself is described as being made from crepe de Chine, a lightweight, slightly crinkled silk fabric prized for its elegance and drape. The choice of materials speaks to the culture of Parisian haute couture in the 1920s, where luxury and exclusivity were paramount. The print offered a glimpse of these rarefied goods to a wider audience, acting as a form of aspirational advertising. Pochoir prints like this one blurred the boundaries between art, craft, and commerce. They remind us that even seemingly ephemeral fashion designs are rooted in skilled handwork and material choices.