Advertisment for "Norine" 1925

This advertisement for "Norine" uses colour and geometric shapes to create an eye-catching image. At its centre, the texture of a flapper dress contrasts with the flatness of the composition. A cool palette of greens and blues hovers in the background to focus attention on the model, who is framed by sharp angles and contrasting shades. Magritte utilises semiotics, employing visual cues that signal modernity and sophistication. The woman, with her sleek bob and cigarette holder, stands in front of men dressed in eveningwear, symbolising the fashionable allure of the "Norine" brand. The artist is interested in the interplay between reality and representation. This reflects structuralist ideas, where meaning is derived from a network of relationships, with each signifier's value dependent on its difference from others. The painting highlights that the image works as a sign to communicate the values of modernity, sophistication, and artistic flair associated with the "Norine" product.