Untitled (exterior of model home; women and children entering front door) by Jack Gould

Untitled (exterior of model home; women and children entering front door) c. 1950

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Dimensions: image: 10.16 x 12.7 cm (4 x 5 in.)

Copyright: CC0 1.0

Curator: This is an untitled image by Jack Gould, housed here at the Harvard Art Museums. It depicts the exterior of a model home with women and children entering the front door. Editor: It gives me a feeling of constructed perfection, like a stage set. The house seems almost too neat, too… planned. Curator: Absolutely. Consider the historical context: post-war America, the rise of suburbia, and the idealization of the nuclear family. This image captures a specific aspirational moment. The material production of these homes, often mass-produced, offered affordable housing, but also reinforced gender roles. Editor: Yes, and look at the building materials—modest, probably prefabricated elements. The emphasis is on accessibility and affordability. I wonder about the labor involved in constructing these homes and the conditions of that work. Curator: Precisely. We must think critically about whose dreams were being realized and at what cost to others, especially women and marginalized communities. This image, seemingly benign, is a potent symbol of a complex social landscape. Editor: Reflecting on the materials and the photo-making process itself really brings that into sharper focus.

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