Veteran, 7th Regiment, New York State Militia, from the Military Series (N224) issued by Kinney Tobacco Company to promote Sweet Caporal Cigarettes 1888

This chromolithograph was produced by the Kinney Brothers Tobacco Company as a promotional item for Sweet Caporal Cigarettes. Part of a “Military Series,” it depicts a veteran of the 7th Regiment of the New York State Militia. These cards served not only as advertisements but also as collectable items, reflecting the cultural fascination with military imagery and the glorification of veterans in the late 19th century United States. The 7th Regiment, known as the "Silk Stocking Regiment" due to its affluent members, held a prominent position in New York society, often participating in ceremonial events. The image presents a visual code of honor, valor and patriotism. To fully understand this artwork, one would need to delve into the history of the 7th Regiment, the socio-economic context of the Gilded Age, and the rise of consumer culture. We might also consider the institutional role of advertising in shaping public perception. The meaning of this image is contingent on its cultural and historical context.