On Guard, from the Parasol Drills series (N18) for Allen & Ginter Cigarettes Brands by Allen & Ginter

On Guard, from the Parasol Drills series (N18) for Allen & Ginter Cigarettes Brands

1888

0:00
0:00

Artwork details

Medium
drawing, coloured-pencil, print
Dimensions
Sheet: 2 3/4 x 1 1/2 in. (7 x 3.8 cm)
Location
Metropolitan Museum of Art, New York, NY
Copyright
Public Domain

Tags

#portrait#drawing#coloured-pencil#print#impressionism#caricature#coloured pencil#portrait art

About this artwork

This small card, 'On Guard' from the 'Parasol Drills' series, was produced for Allen & Ginter Cigarettes, likely in the late 19th century. It's made using chromolithography, a color printing technique that was revolutionary for its time. Consider the process: each color would have required a separate lithographic stone, painstakingly prepared and printed. This allowed for a relatively high level of detail and vibrant colors, showcasing the fashionable woman and her elaborate parasol. The card itself is paper, humble and mass-produced. This was a new mode of advertising, using these images to promote products in a burgeoning consumer culture. Its mass-produced nature speaks to the rise of industrial capitalism, where even leisure and fashion became commodities. While the image depicts refinement, the card itself is a product of factory labor and mass consumption. It's a fascinating reminder that even the daintiest images have a material history rooted in labor, politics, and the ever-changing dynamics of consumption.

Comments

Share your thoughts