Brillendoos van doorzichtige materiaal met de opdruk 'J.H. GROENINK Mr. Opticien Optische slijperij Sarphatistraat 52 / Tel. 51079 / Amsterdam C' c. 1920

This transparent glasses case with green lettering, made by Fa. J.H. Groenink in Amsterdam, is all about clarity. I imagine Groenink carefully selecting this clear material, wanting people to easily see the precious eyewear it holds. What did they consider when choosing the green lettering? Maybe they felt it was soothing for tired eyes? Or perhaps it suggested growth and seeing the world in a new way? The act of imprinting the case with their name and address feels like a gesture of pride. You can sense their desire to share their craft with the world. I love the slightly old-fashioned telephone number – it brings a human touch to a functional object. This unassuming object reminds us that art and design are ongoing conversations. It's about one creative person leaving their mark, and inspiring others in unexpected ways. A simple piece of design that invites us to see the world through a different lens.