Pneu Baudou "la Sirène" 1910

"Pneu Velo Baudou "la Sirène"" is an Art Deco advertisement poster created by Leonetto Cappiello in 1910. The poster features a stylized mermaid holding a bicycle tire, representing the brand’s tires, against a bright blue and red background. The graphic design uses bold colors and simple shapes to create a striking visual. The image is a classic example of Cappiello's style, which emphasized bold, simplified forms and strong color contrasts. The design emphasizes the quality and strength of the "La Sirène" brand, highlighting the use of the product in a romantic and alluring way. The image is a powerful example of early 20th-century advertising, using a combination of visual appeal and product association. This poster is considered an influential piece of graphic design and advertising art.