drawing, print, textile, paper, typography, woodblock-print, engraving
drawing
aged paper
yellowing background
dutch-golden-age
textile
paper
typography
woodblock-print
engraving
Dimensions: height 595 mm, width 466 mm
Copyright: Rijks Museum: Open Domain
This anonymous broadside from 1709 lays out the rules for the Haarlem Chamber of Rhetoric, ‘De Witte Angieren’. The visual experience is dominated by the density of the text, arranged in neat, vertical columns on a roughly rectangular page, which evokes a sense of order and regulation, mirroring its textual content. The layout reflects a structured hierarchy, which mirrors the social structures the text governs. Each rule is distinctly numbered, suggesting a logical progression and a systematic approach to maintaining order within the chamber. The use of a formal typeface, with its serifs and standardized letterforms, adds an air of authority and reinforces the impression of established, immutable rules. The broadside's visual architecture suggests a semiotic system, where each element—from typeface to spatial arrangement—functions as a sign. It aims not just to convey information, but also to perform its authority, reflecting a cultural moment where print was a powerful tool for disseminating and enforcing social norms. It underscores how graphic design functions as a powerful instrument of governance, shaping behavior through its formal properties.
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