Ontwerp voor reclame van Nutrix beschuit 1876 - 1924

This is Gerrit Willem Dijsselhof’s design for an advertisement for Nutrix rusk, made with graphite on paper. Dijsselhof was Dutch and he lived through a time of immense change. Advertisements like these show the increasing commercialization of society. They indicate a shift towards modern consumer culture. Dijsselhof was deeply engaged with the artistic movements of his time. We can see in this image, he tried to unite the fine arts and the decorative arts. This commercial design shows how artists sought new roles in a rapidly changing industrial society. We can analyse it, using sources from that period, to reconstruct its historical meaning. This sketch gives us insight into the social, cultural, and institutional forces that shaped art and design at the time.