Horseshoe, from the Miniature Novelties series (N120) issued by Duke Sons & Co. to promote Honest Long Cut Tobacco 1891
Dimensions Sheet: 2 1/2 × 4 1/4 in. (6.3 × 10.8 cm)
Editor: This is a piece titled "Horseshoe," made in 1891 by W. Duke, Sons & Co. It's a print, and it looks like it incorporates colored pencil and drawing. It's quite charming, actually; feels like a little glimpse into another world. What do you see when you look at it? Curator: Ah, yes, these cards. Pocket-sized portals to bygone eras! I find myself pondering the duality of imagery here. The juxtaposition of the women – one framed by the fanciful egg shape, almost like an exotic bloom, and the other literally framed by the horseshoe, suggesting luck, sport, and a more direct association with fortune. Do you feel that tension too? Editor: Absolutely, it’s a study in contrasts! One feels ornamented, theatrical, while the other is presented more straightforwardly. Were these types of images common? Curator: They were immensely popular. Trade cards, like this one used to promote Honest Long Cut Tobacco, became miniature works of art, little affordable luxuries tucked into everyday life. They offered a tantalizing peepshow into a world of fashion, sport, and aspirational lifestyles. And consider the symbolism. The horseshoe, of course, a universal sign of good luck, but also potentially alluding to the excitement of the racetrack, and wagering. And perhaps a cheeky nod to taking a chance with their tobacco? Editor: So, it's almost like a tiny advertisement acting as a cultural snapshot? Curator: Precisely! Each element carefully chosen to appeal to the consumer's desires and aspirations. Makes you wonder what future archaeologists will make of our targeted ads, doesn't it? Editor: Definitely gives me a new appreciation for these little historical artifacts. Thanks for that deeper perspective. Curator: My pleasure! Art, even in miniature, has such grand stories to tell. It’s always rewarding to tease them out.
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