Order of the Seraphim, Sweden, from the World's Decorations series (N44) for Allen & Ginter Cigarettes 1890

Here is a card from the "World's Decorations" series, created by Allen & Ginter, a cigarette company. These cards, which were inserted into cigarette packs, reflect the late 19th-century fascination with global cultures and symbols of power. This card depicts the Order of the Seraphim, Sweden's highest order of chivalry. Originally founded in 1285, it was revived in 1748 by King Frederick I. The Order of the Seraphim was exclusively granted to heads of state and members of royal families, representing a very tight circle of power. The design emphasizes exclusivity and hereditary privilege, reflecting the era's rigid social hierarchies. The inclusion of such imagery in everyday consumer items introduced these symbols to a broader audience. While seemingly benign, these images reinforced notions of national pride and the romance of monarchy. It’s a beautiful object, but think about what it says about the aspirations and social structures of the time.