drawing, graphic-art, paper, ink, pencil
drawing
graphic-art
art-nouveau
hand-lettering
sketch book
hand drawn type
hand lettering
paper
form
personal sketchbook
ink
idea generation sketch
sketchwork
pencil
line
sketchbook drawing
storyboard and sketchbook work
decorative-art
sketchbook art
calligraphy
Copyright: Rijks Museum: Open Domain
Editor: Here we have Carel Adolph Lion Cachet's "Studieblad, onder andere met logo's," created around 1895. It’s a sketchbook page, a flurry of pencil and ink. I find the chaos of overlapping sketches quite intriguing, almost like a visual stream of consciousness. What stands out to you? Curator: I'm immediately struck by how this "Studieblad" embodies the Art Nouveau spirit, which aimed to integrate art into everyday life. These logo designs, alphabets and decorative flourishes were meant for mass consumption, participating in a shift in design towards something accessible and democratized. It seems Lion Cachet, was engaging with the cultural landscape around him and perhaps trying to make this art form less elitist. Editor: So it's not just decorative, it’s a social statement? Curator: Exactly. Look at the deliberate use of hand-lettering. Before the standardization of typography, calligraphy was not simply about aesthetics; it was a powerful tool to communicate, persuade, and project a certain identity. These aren’t just sketches; they're interventions. Do you see in these logos the tension between unique expression and corporate identity that would begin to build in that period? Editor: That’s a great point. It makes you consider how the design of even mundane things, like logos, reflects broader social and political movements. Curator: And beyond. I see sketches of, among other items, weaponry; these seem unrelated, until we start situating Lion Cachet's artistic production against a background of rising imperial competition, colonization, naval power. The logo itself *is* a kind of weaponry, an articulation of power. Editor: I never considered it that way. Thank you! Curator: My pleasure. It is just by having such an exchange that artworks continue to provide value.
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